1. Take a clear position
Start with a hook, then state exactly what you believe. Preview your main reasons so the reader knows where you're going.
2. One reason per paragraph
Use a simple structure for each body paragraph:
- Topic sentence stating the reason
- Evidence — a fact, example or expert view
- Explanation of why it supports your position
- A link back to your argument
3. Use persuasive techniques — sparingly
Rhetorical questions, emotive language, inclusive language ('we', 'our') and the rule of three are powerful when used with purpose, not sprinkled everywhere.
4. Address the other side
Stronger writers acknowledge a counter-argument and then rebut it. It shows maturity and makes the case more convincing.
5. Finish strongly
Restate your position in fresh words, sum up your reasons and end with a memorable final line or call to action.